Having a website is a great way to attract customers. It can sell 24 hours a day, seven days a week. And once you get it set up, it only requires periodic updating to keep it fresh.
But what should you put on your website to help you get more leads? In order to be found online, you have to satisfy both search engines and potential customers. If you don’t satisfy the search engines, customers will never discover you, and if you don’t satisfy potential customers, you won’t get any leads.
We’ll take a look at the information you should have on your website to satisfy both the search engines and potential customers.
Search engine optimization (SEO)
If you’ve done any reading about creating a website, you’ve heard the term SEO or search engine optimization. This means that the content on your website has to be friendly to search engines, so they know what type of company you are and what services you provide. Search engines take that information and match it to the search terms that users enter when they are looking for a contractor. If the information on your website matches the information that they are searching for, the search engine will list your website on the results page.
There’s lots of information out there about how to improve where you land on the search results page. For now, we’ll keep it simple and provide the necessary information you need to include on your website in order for search engines to find you.
This may sound obvious, but you need to include basic information like your company name, email address, and phone number on your website. This ensures that if someone searches for you by name, they can easily find and contact you. You also want to make it easy for potential customers to reach out if they have questions or want to talk about a project.
What you do
Make it clear on your website what type of work you do. If you provide a variety of services or different terms for the work you do, be sure to include them. This helps the search engines find you when someone is looking for a masonry or concrete contractor.
Location and service area
Include both the location of your office or offices, as well as the cities or states that you work in. This ensures that you will show up on search results when users search by location, such as “masonry contractors in Portland, Oregon.”
What potential customers want to see
Now that you’ve got visitors coming to your website, it’s time to give them information about your company so they can decide if they want to work with you. Customers are looking for assurance that you can do the work they want to be done and that you will do a good job. Your website needs to show what you do and that your previous customers are happy with the work.
Include information about how long you’ve been doing the type of work your company performs, including experience from other companies or locations. You don’t have to name names, but the more information you provide about your background, the more customers will trust you. Also include information about past clients, especially if they are big names in the industry.
List names of past projects and their locations that you’ve worked on. Include information on what type of work you performed and the size of the project. Customers like to look at photos or videos that show your work, so include them if you can. The more information you can provide about the projects you’ve worked on, the better.
Customer testimonials and reviews provide some of the best content for your website. Even just one or two lines from a happy customer can help build trust with potential clients. The more of these you have, the better, but don’t go overboard.
Maximizing your internet presence
Along with social media, a website provides the best way to market to potential clients on the internet. It’s always there selling for you, no matter the time. Making sure that you can be found online is the key to getting leads. Maximize your website by satisfying the search engines and potential customers, and you can watch the leads flow in.