Elevate takeoffs for faster bids and increased project success for FREE. See Details Here.

PlanHub’s Q2 Research Reveals Many Opportunities. Register for the Webinar and Learn More

7 Ideas for Your Construction Business

A Man with Glasses

Are you looking to expand your marketing efforts for your construction contracting business? Or have you simply run out of marketing ideas? Spreading the word about your contracting company is key to getting more work. If potential customers don’t know you exist, they can’t hire you.
Here are some marketing ideas specifically for contractors:

1. Website

If you don’t already have a digital footprint, the first thing you need to do is set up a company website. It doesn’t have to be expensive or time-consuming to create a website. There are many services that will allow you to create a site quickly and easily, or you can hire someone to help you with it.
The key information to include on your website is your company name and the type of work you do, your contact information, projects you’ve completed, testimonials from satisfied customers, and a blog, if you have one (see #6 below). A website will allow potential customers to find you, see what type of work you do, and contact you if they are interested.

2. Social media

The best way to spread the word about your company and find customers through word-of-mouth is to have a social media presence. You don’t have to be on all the platforms, and you don’t have to post every day. But you should concentrate on the platforms where your customers hang out and post on a regular schedule to keep them informed.
Start with one or two of the social media platforms and build up from there. Residential contractors can focus on Facebook. Commercial contractors should focus on LinkedIn. Twitter and Instagram are good for both types of customers. Set up a profile for your business, and then start posting, at least twice a week. If you’re looking for ideas of what to post on social media, read on.

3. Photos

It may be a cliché, but it’s true: a picture is worth a thousand words. Nothing showcases your work like photographs. Before and after photos can tell a complete project story in just two shots. If you want to highlight your craftsmanship, take photos of details and finishes you’re proud of. If you overcame a challenge on a job site, take a photo and tell the story.
Photos can be used throughout your marketing campaign, whether it’s online or in a brochure. Post photos on your website to highlight your projects and your work and share them via social media.

4. Video

These days everyone carries a camera with them on the job site, so creating marketing videos is easier than ever. They don’t need to be professionally produced or edited. And your videos don’t have to be long, 2 to 3 minutes is often long enough to tell the story.
Short video ideas:
-demolition work (people love to watch things get destroyed)
-quick tour of a job site
-interview your customer
-grand opening ceremony
-employee spotlight
-highlight community events that you’re participating in
For longer videos:
-job site tour
-longer interview with your customer
-highlight your mission statement and company values
-talk about what it’s like to work with your company
Videos can be distributed through many channels, including your website and social media platforms. Videos do particularly well on Facebook, LinkedIn, and Instagram. Longer videos should be hosted on your website or on a YouTube channel.

5. Case study or project highlight

Case studies are a great way to highlight specific projects that you’ve worked on. They generally involve telling the story of a project from beginning to end. The study can highlight the challenges that were overcome on the project, the quality of the craftsmanship, and the owner’s reaction to the process. Case studies often include photos of the completed project, project owner quotes, and a listing of the contractors and designers that worked on the project. They can be used to show the variety of work that you perform and the quality of your customer experience.
Case studies can be included on your website as articles or web pages. You can also share them on social media. If your area has design or construction contests, they can be used to enter into these contests, as well.

6. Blog articles

The purpose of a blog article is to provide your customers with information about what you do. Your articles should educate potential customers on what it’s like to work with you and the benefits of working with your team. You can write about different types of projects, the design process, or thought leadership, and industry trends. The goal is to not be “salesy.”
Blog articles are usually posted on your website and can be shared by social media. You’ll also want to target specific search terms that potential customers may use when looking for your service. The process of defining these search terms and including them in your articles is called search engine optimization or SEO. By researching the terms that users search for you can tailor your content to meet their needs.

7. Press releases

Press releases are a great way to share news that’s related to your company. The news may be related to a new line of work, a new hire, or a change in the type of work you perform. Press releases are written like news stories with most of the information at the beginning. They also
provide background about your company in case someone has wants more information.
Press releases are often sent to industry news websites and local press locations, such as newspapers and magazines. You can also put them on your website and share them via social media.

Simple marketing ideas

Marketing your construction company doesn’t have to be difficult or time-consuming. Creating a website and posting content on social media are great ways to get started. Once you build up a following, vary the type of content you provide to include videos, blog articles, and case studies. Depending on the size of your budget, you can do most of these ideas yourself, or hire someone to help so you can concentrate on your business.

Be the first to know

PlanHub insights, resources, and news, sent directly to your inbox.

    planhub icon

    Data and Deep Insights

    We make construction smarter by connecting with the right people, at the right time, for the right project.

    With our technology and data intelligence, we empower construction professionals to easily build the right business relationships, streamline pre construction processes, and make efficient decisions.

    From competitive intelligence in each project allowing you to know how many other contractors are downloading or bidding to insights as to contractors’ performance, we provide the data you need to lead your business to success.

    By providing faster, simpler, and unmatched data insights in each step of the pre construction process, PlanHub helps your business lay a strong foundation for the success of the rest of the construction process.

    planhub icon

    Bid Leveler & Proposal builder

    Comparing bids to one another has never been easier. Users can now see bids side by side, compare bid amounts, and review subcontractors’ certifications and qualifications all in one place.

    Bid Leveler’s apples-to-apples approach allows you to easily drill down and see detailed, easy-to-scan cost breakdowns. Indicate bid preference, hide bids that don’t meet your needs, and request needed information from subs.

    planhub icon

    Full Bid Management

    From the initial decision to pursue a project to the final bid submission and follow up, bid management plays a central role in pre construction.

    Effectively managed bids during the preconstruction phase set the stage for a successful project execution and satisfied clients.

    Streamline bid management from project posting to estimating, bidding, and awarding in one place with easy project posting, project-contractor automatic matching based on trades, location, and qualification with PlanHub.

    Use bid planner, bid builder, bid leveler, and award tools to always know what’s going on with each project and bid.

    planhub icon

    Estimation and TakeOff

    Let’s face it—time is money. And the more time it takes to perform takeoffs and submit bids, the more you risk losing out on valuable revenue opportunities. Manual methods and locally installed desktop software slow your takeoff process, and many digital solutions currently on the market can be overly complex and not user-friendly. 

    Build faster takeoffs, get more bids out the door, and win more projects. Forget pen and paper, outdated desktop software, and overly complicated digital takeoff solutions. PlanHub’s easy-to-use Takeoff tool helps you and your team build accurate takeoffs faster, minimize errors and material waste, and win more projects that boost your business growth. Performing your takeoffs with PlanHub allows you to:

    • Streamline and integrate your process: Perform your takeoffs in the same platform you use to manage your network and bids.
    • Avoid costly estimating errors: Get better accuracy with digital tools instead of traditional, mistake-prone pen and paper.
    • Collaborate easily: Share and work with your team, no matter where you—or they—are located.
    • Submit more bids and win more projects: Get quality bids in front of general contractors faster and get ahead of your competition.
    planhub icon

    Document Management

    Organize, store, and manage various documents, blueprints, drawings and other information related to projects before the actual construction phase begins.

    This phase is crucial for setting the foundation of a successful construction project, and effective document management plays a significant role in ensuring that all necessary information is accessible, accurate, and up-to-date to all interested parties.

    Access, review, work on, and share large complex documents in one platform with amazing speed. From project definition, drawing management, takeoff, estimation, bid management, and contracts, everything happens in PlanHub.

    planhub crm
    planhub icon


    Be part of a construction professionals’ ecosystem that enhances collaboration, streamlines project management, and fosters smart relationships between companies, construction professionals, and projects.

    Enjoy seamless communication, build strong relationships, and streamlines project management. By leveraging the power of connections and collaboration, we enhance efficiency, save time and resources, and drive collective growth in the industry.

    planhub network
    planhub icon

    1M+ pre-qualified network

    PlanHub is the leading platform that connects companies, construction professionals, and projects in the pre-construction industry, focusing on building and developing meaningful relationships to enhance efficiency and productivity.

    We have integrated general contractors, subcontractors, and material suppliers’ workflows in one platform to simplify the complex back and forth usually present in preconstruction. By allowing all interactions to be done through PlanHub, tracking projects and relationships is much easier, saving contractors and material suppliers time and money. Interactions in the platform are tagged and measured to provide insights to users.

    General contractors create bid packages that are shared in PlanHub as projects. They can include templatized lists of all CSI cost items as part of the new Baseline feature. Baseline allows for faster and more accurate bid requests, facilitates homogenization of subcontractors’ bids, and simplifies the comparison of incoming bids.

    Subcontractors are automatically matched with relevant projects based on their profile, preferences, and pre-qualification information saving hours of research to both sides. They can review project details, documentation, and blueprints.

    planhub icon

    High-quality projects

    Your one-stop job for qualified hard-to-find private project leads in varying stages like pre-planning, bidding, etc., and across different geographies, zip codes, or distance to your office.

    Projects include plans, specifications, bid dates, and other relevant project information.

    You can segment project leads by type of project, status, project building use, trades and sub trades, or create your own list of keywords — and be notified when one of them is found in a posted project’s documentation or plans.

    We make it simple to find projects that match your business — and make sure you are notified right away.

    					<script src='https://planhub.com/wp-includes/js/jquery/jquery.min.js' id='jquery-core-js'></script>
    <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script>
        region: "na1",
        portalId: "7063061",
        formId: "ced7254f-5c61-49b9-9ce0-6f870b79a958"

    Get the report!

    From the very beginning, PlanHub has been a place where people can do meaningful work and build strong relationships.

    Come grow with us! We’re building innovative technologies that simplify preconstruction for everyone.

    Expand your network and connect with general contractors, subcontractors, owners, architects, and suppliers – not to mention thousands of relevant projects at your fingertips.

    Generate relevant leads, faster and with precision. With access to private, hard-to-find projects, you can connect with architects and owners on projects still in the pre-design and design stages.

    PlanHub’s advanced suite of bid management tools allows you to increase productivity, identify relevant projects using data, build bids with Takeoff, and manage bids through the entire process.

    Create quicker, improved takeoffs effortlessly. PlanHub’s Takeoff Core aids your team in accurate, faster estimates, minimizing errors, and driving business growth.

    Expand your network and connect with general contractors, subcontractors, owners, architects, and suppliers – not to mention thousands of relevant projects at your fingertips.

    Generate relevant leads, faster and with precision. With access to private, hard-to-find projects, you can connect with architects and owners on projects still in the pre-design and design stages.

    PlanHub’s advanced suite of bid management tools allows you to increase productivity, identify relevant projects using data, build bids with Takeoff, and manage bids through the entire process.