Over the past few months, business has been highly unpredictable. Although there are many factors at play, this trend is majorly attributed to the COVID-19 pandemic. Many industries have suffered the detrimental effect of the coronavirus effect and the construction industry is not an exemption.
In the wake of this pandemic, there is light at the end of the tunnel. While companies race to resume business due to the economy’s reopening, they are also creating more opportunities for contractors and subcontractors alike. The good news is that in the post-coronavirus era, organizations will need to redesign their offices. As Ellen Sheng points out, “companies are envisioning a new normal, prioritizing additional space, sanitation and flexibility…” As a subcontractor, the need to generate more construction leads is now more urgent than ever.
The Value of Lead Generation for Subcontractors
In order for your business to thrive and survive the stiff competition, you must generate a steady and daily inflow of qualified construction leads. The fact that new construction businesses are opening in your area and the existing ones are boosting their online presence means that you cannot neglect the importance of generating construction leads.
Simply put, leads are like oxygen to your construction business. More leads generate more business. Without leads, your construction business is susceptible to an inevitable demise. Lead generation is essential to growing your business, extending your reach, and keeping your pipeline full.
How to Get Free Leads in the Construction Industry
A few best way to get free leads include:
1. Understand Your Customers
To obtain quality construction leads, you must have a clear understanding of your customers’ needs and their design and style preferences. Start by exploring general demographics like gender, age, income, and location. Study the upcoming neighborhoods and what prospective homeowners describe as their ideal homes. Focus on understanding the key things that they like, such as styles and colors, and use them as building blocks to inform your sales and marketing efforts.
2. List Your Company in Local Directories
Below are two key reasons to list your company in local directories:
1. Your potential customers use local directories to find contractors in your area. Listing your business in the local directories will improve your visibility within your area.
2. Keeping accurate listings of your business in local directories help improve your general search results within search engines, such as Bing and Google.
3. Use Trade Shows
Trade shows target people interested in select industries. They are a perfect way to improving your profile and increasing brand awareness.
Exhibiting at construction trade shows will present you with more sponsorship and advertising opportunities. Better yet–you will meet several potential customers and general contractors at these exhibitions.
Take advantage of trade shows to build your marketing lists and obtain qualified sales leads.
4. Uplift Your Email Marketing Game
Your construction lead generation strategy is not complete without email marketing. Design your email marketing strategy to get more clients to subscribe to your newsletter. Once you have your prospective customers’ contact info, you can offer them valuable content and industry updates, which will not only market you as a reliable subcontractor, but also position you to get qualified construction leads.
5. Use PlanHub’s Software
At PlanHub, we have done the “heavy-lifting” for you. When you think about generating and maintaining a steady inflow of construction leads, you don’t have to reinvent the wheel. Our general contractor software can help you connect with general contractors and generate quality construction leads without breaking the bank. PlanHub is the richest, up-to-date source of construction bidding information across the U.S.